Received 26.02.2026, Revised 29.07.2026, Accepted 01.09.2026 Published 29.09.2026
The aim of this study was to assess the potential for applying statistical tools to support the management decision-making process in the field of foreign economic activity, using Nokia Corporation as a case study. The methodology was based on time series analysis, comparative statistical analysis, structural analysis, correlation analysis and trend forecasting. It was found that the European Union’s imports in trade with countries outside the Union rose from 2,123.3 billion European Currency Units/EUR in 2021 to 2,523.0 billion European Currency Units/EUR in 2025, whilst exports increased from 2,180.9 billion European Currency Units/EUR to 2,643.8 billion European Currency Units/EUR. The largest foreign trade deficit was recorded in 2022 at 431.96 billion European Currency Units/EUR. Germany took the lead with exports of EUR 689.2 billion and a trade surplus of EUR 215.8 billion. The largest surpluses in the product structure were generated by chemical products and related goods (EUR 255.99 billion) and machinery, equipment and transport vehicles (EUR 172.7 billion), whilst the largest deficit was observed in mineral fuels, lubricants and related products (EUR 298.1 billion). In the case of Nokia Corporation, it was established that the largest volumes of net sales were generated in the Europe, Middle East and Africa and Americas regions, whose combined share exceeded 70% of total sales. Net sales peaked at EUR 24.91 billion in 2022, before falling to EUR 19.89 billion in 2025. Correlation analysis revealed a strong link between sales in the Americas region and net sales (r = 0.870) and net profit (r = 0.865). Forecasting indicated a possible decline in sales in the Europe, Middle East and Africa region to EUR 7.95 billion in 2028. The results of the study, using Nokia Corporation as a case study, confirmed the feasibility of using statistical methods to evaluate foreign economic activity and support management decisions. The practical significance of the study lies in the possibility of using its results to assess the effectiveness of foreign economic activity and to select priority markets
dynamics; exports; imports; trade balance; international markets