Development Management
Development Management
ISSN 2413-9610 e-ISSN 2663-2365 UDC 004; 005; 35; 336; 65
DOI: 10.57111/devt
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Author

Maryna Martynenko

Simon Kuznets Kharkiv National University of Economics

61166, 9A Nauka Ave., Kharkiv, Ukraine

https://orcid.org/0000-0002-4193-6716

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open access

Keywords: healthcare organisations; marketing in medicine; proceeding claims; specificity; consumer feedback

Development of enterprise reputation management in the sphere of medical services

Maryna Martynenko, Anastasiia Martynenko

http://doi.org/10.57111/devt.20(4).2022.8-18

Suggested citation

Martynenko, M., & Martynenko, A. (2022). Development of enterprise reputation management in the sphere of medical services. Development Management, 21(4), 8-18. http://doi.org/10.57111/devt.20(4).2022.8-18
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  • 20.12.2022
  • 1,106 Views
  • Development Management - Volume 21, No. 4, 2022
open access

Keywords: stakeholder theory; healthcare industry; principles of stakeholder management; functions of stakeholder management; sustainable development

Conceptual basics of managing the development of relations with stakeholders in the field of medical services

Tamara Merkulova, Maryna Martynenko, Оleksandr Potii

http://doi.org/10.57111/devt/2.2023.08

Suggested citation

Merkulova, T., Martynenko, M., & Potii, О. (2023). Conceptual basics of managing the development of relations with stakeholders in the field of medical services. Development Management, 22(2), 8-19. http://doi.org/10.57111/devt/2.2023.08
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  • 23.05.2023
  • 1,052 Views
  • Development Management - Volume 22, No. 2, 2023