Development Management
Development Management
ISSN 2413-9610 e-ISSN 2663-2365 UDC 004; 005; 35; 336; 65
DOI: 10.57111/devt
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Author

Michael Cant

University of South Africa

0002, 1 Preller Str., Pretoria, Republic of South Africa

https://orcid.org/0000-0002-6925-8822

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open access

Keywords: developing markets; barriers; perceptions; retail sector; perceived advantage

Small and medium-sized enterprise brand development in an emerging economy: The view of the owner/manager

Johannes Wiid, Belinda Senooane, Michael Cant

https://doi.org/10.57111/devt/3.2024.50

Suggested citation

Wiid, J., Senooane, B., & Cant, M. (2024). Small and medium-sized enterprise brand development in an emerging economy: The view of the owner/manager. Development Management, 23(3), 50-59. https://doi.org/10.57111/devt/3.2024.50
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  • 30.09.2024
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  • Development Management - Volume 23, No. 3, 2024