Українська
Konstantynovskyi, L., & Zmicerevska, D.
(2023).
Methods for assessing corporate social responsibility in the retail business.
Development Management,
22(4),
37-44.
https://doi.org/10.57111/devt/4.2023.37
English
Article
Methods for assessing corporate social responsibility in the retail business
Received 28.04.2023, Revised 14.08.2023, Accepted 29.11.2023
Abstract
Corporate social responsibility is a complex concept that characterizes the activities of a company in various areas and requires evaluation of activity using specific methods. As retail has unique characteristics that distinguish it from other industries, there are limitations to the methods that can be used, and it is relevant to explore these methods. The purpose of the article was to analyse the methods of assessing corporate social responsibility in the retail sector, identifying their advantages and disadvantages and reviewing the peculiarities of their application in retail. The study uses scientific methods of analysis and comparison. The article categorizes methods of assessing corporate social responsibility by goals, time frames, focus, duration, scale and approach. A comprehensive assessment of various methods for measuring the level of corporate social responsibility development in retail companies was provided. This assessment includes an analysis of the advantages and disadvantages associated with each approach as well as a study of the potential opportunities for their application in the context of retail trade. This assessment identified the most effective and appropriate methods for evaluating corporate social responsibility in retail, taking into account the unique challenges and opportunities that exist in this industry. However, the analysis of methods for assessing the state of corporate social responsibility does not provide a uniform understanding of which one is universal and absolutely suitable for every retail company. The practical significance of the research lies in the possibility of applying these developments by retail companies when choosing a method for evaluating the state of corporate social responsibility
Keywords:
sustainability; analysis; categorization; retail trade; development
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